Planet Buzz Business Directory Offers Best Value for Business Advertisers
March 26th, 2009 by Sandra Tuell
Planet Buzz has discovered that despite the recession, businesses have to continue marketing their products and services. Now is not the time to pull back, but budgets are tight and advertising can be expensive. So what’s a business owner to do? Tough times call for innovative solutions, so thank goodness for the new online business directory – Planet Buzz – the best advertising value bar none!
What makes Planet Buzz the best choice for advertisers? For less than $50, businesses can purchase an interactive, advertiser-controlled display ad that delivers real-time information to customers searching for the very products or services you offer! Think about the other advertising options – television, radio, magazines, newspapers, Yellow Pages, Internet pay-per-click. How far would your $50 go there?
What do business advertisers get with a $49 PlanetBuzz Power ad? Your directory listing includes so much more than just your company name, address and phone number. Your company name appears in bold text, and you can use a full color logo. List your fax number, hours of operation, your accepted forms of payment, a full business overview, and a direct link back to your company website. Customers can click on a map link within the ad for directions to your location. But wait…there’s even more! Special buttons within your Planet Buzz directory ad connect your customers to real-time information about your business. Businesses can use the “BizBuzz” button to announce featured specials, upcoming events or company news. A video link streams video for a company commercial, product demo, customer testimonials, or a personal introduction about you and your business. Other buttons can be customized just for your business and linked to a blog, downloadable newsletter, flyer or coupon.
The most innovative button on your PlanetBuzz business directory ad is called “Social Buzz.” This Web 2.0 feature lets customers comment directly on their experience with your business and rate it using a five-star system. With specific comments from your patrons, you’ll know how to make the improvements that will help you grow your business. No other business directory search offers business owners this invaluable service.
Now let’s look specifically at what competing online directories and search engines offer business advertisers. To lock in an exclusive “Featured City” ad that places your Planet Buzz directory listing in the top position for a search on your city name, an advertiser pays $129 for the year. Planet Buzz gives that advertiser first right to renew the top city ad for subsequent years. Competing search directories (including Yellowbook and Yellowpages) charge anywhere from 12 to 70 times more or as much as $9,120 for a directory ad placed in the top city position.
What about the Google pay-per-click program? Take the example of a real estate business looking to purchase a single keyword search in Tampa, Florida. For an average of 4,400 monthly searches, the advertiser would pay $2.96 for every click. With a 25% click-thru-rate, the top city ad could run as much as $13,024 a year! For just a $129 investment, advertisers can purchase a PlanetBuzz featured city ad that includes unlimited clicks. What a savings!
At the top of each search page, Planet Buzz search directory lists its official business sponsors in order of National sponsor, State sponsor, County sponsor and City sponsor. The rest of the spots are rotated, so even the small business owner with a $49 City Power Ad gets big-time exposure.
With Planet Buzz, business owners get powerful features that deliver the most current, real-time information about your business to capture new customers and stay in touch with existing ones. Don’t wait! Visit Planet Buzz and take advantage of the best advertising value ever offered!
- Posted in Planet Buzz Information
